Like it or not, media is exposing us to so much advertising that not even a single person can claim to be free from conscious and unconscious impact of advertising. Outdoor Signs have a profound impact on us.
The key for success of any business is to cleverly use outdoor sign placement. Business needs to identify where the target market is located and use the outdoor sign there. Size and visual on the advert is also a critical determining factor.
Matt McKay has compiled a comprehensive list of determining factors for outdoor sign placement which every business should consider:
Outdoor Sign Placement for Businesses
by Matt McKay
Outdoor signs provide an important link between businesses and customers, but proper placement is crucial. Whatever your purpose for the sign, its placement and design are a vital piece of your overall marketing strategy. Many factors impact both placement and effectiveness; plus, it must also adhere to municipal guidelines.
Design and Branding
Your sign’s design is just as important as its placement. You should give it as much care and thought as stationary, business cards and other correspondence, with a consistent branding scheme. A poorly-designed sign in the “perfect” spot risks going unnoticed. At worst, it can project a bad or confusing image for your business. Colors, logo size and font are all important aspects of good design and will help dictate the best placement spot.
Outdoor Signage is not only important for businesses but can also be used by individuals or a group of people to let others know about any message they want to convey. Outdoor signs are a great way of grabbing people’s attention and marketing your ideas.
Addicted2DIY has shown how a simple idea can be used for outdoor sign to tell others what you want them to check out:
Chalky Finish Outdoor Sign for Fall
SEPTEMBER 22, 2014 BY: ADDICTED 2 DIY
Happy first day of fall! I’m sure some of you are already experiencing cooler weather. If you are, I’m definitely jealous. I can’t wait for cooler temps, jeans, and sweatshirts.
Today I’m sharing a super quick sign I made for my front porch. It’s going to be a part of my fall home tour post tomorrow, so you’re getting a little sneak peek too! It was one of those projects where I was staring at a scrap piece of wood in the garage and just knew I needed to do something with it. I decided would be a perfect addition to my fall porch. Believe it or not, I’ve never, ever decorated our porch for fall. I’ve always wanted to, but it was so hard to spend the money on decor. Making almost all of it myself now makes that possible and I’m loving every bit of my festive front porch.
You can also use a similar idea to tell others about what you have on mind.
If you are interested in how outdoor signage is made, then you should watch this video by Guang Haowei:
Outdoor signage can be customized to the needs of the customer. So, make the best out of this option and show the world what you have to offer.